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We’re proud to support Australian made and Australian owned businesses by sourcing and showcasing quality Australian goods across multiple categories — from health and wellbeing to safety, cleaning, and household essentials. Every product in this collection is made in Australia, helping local businesses grow while giving you confidence in the standards behind what you buy.

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26 products

  • Chief Biltong Chilli flavour 30g packaging Chief Biltong Chilli flavour 90g packaging

    Chief Beef & Chilli Biltong

    Chief Chilli Beef Biltong - Spicy, Tender & Naturally Good If you're looking for a biltong to go that delivers both bold flavour and clean nutrition, the Chief Chilli Beef Biltong brings the heat. Made from 100% organic, grass-fed and grass-finished Aussie beef, this fiery snack is slow air-dried using an original biltong recipe for a tender texture and deep, savoury taste—without the artificial preservatives or added sugars. Unlike typical dried meat snacks loaded with chemicals and tough to chew, Chief Biltong is naturally tender, protein-packed, and low in carbs. The Chilli flavour adds just the right level of heat to wake up your taste buds—perfect for spice lovers who want something more exciting than ordinary jerky. Great as a post-workout protein hit, mid-afternoon energy boost, or clean snack between meals, this beef biltong is also versatile enough to toss on top of salads, pizza, or in wraps for an extra kick of flavour and nutrition. Whether you're stocking up for hikes, road trips, or just need a healthier alternative to salty snacks, this is some of the best biltong in Australia to keep on hand. Why Choose Chief Chilli Beef Biltong? ✔️ Made with organic, grass-fed, grass-finished Australian beef✔️ High in protein, low in carbs & no added sugar✔️ Slow air-dried for maximum tenderness & taste✔️ Free from nitrates, nitrites, seed oils & artificial preservatives✔️ Gluten free, dairy free, nut free & soy free✔️ Keto & Paleo friendly, suitable for low-carb lifestyles✔️ FODMAP-friendly✔️ Halal certified & made in Australia✔️ Ideal biltong to go✔️ Available as single packs or bulk biltong for serious snackers Real Ingredients, Bold Flavour Chief Chilli Biltong uses clean, simple ingredients including coconut aminos, vinegar, and real spices—with no garlic or onions for those sensitive to them. It’s a beef biltong you can enjoy with confidence, knowing it’s made for real food lovers who care about what they eat.

    $6.95 - $83.40

  • Chief Biltong Carnivore 30g packaging Box of 12 Chief Biltong Carnivore

    Chief Carnivore Biltong - 30g

    Clean, Pure, Carnivore Snacking – Just Beef, Salt & Vinegar For those who prefer their protein without the frills, Chief Carnivore Biltong delivers the ultimate minimalist snack. Made with nothing but organic, grass-fed, grass-finished Aussie beef, salt, and a touch of vinegar (used in the curing process), this is a no-compromise, high-protein snack that’s strictly carnivore-approved. Whether you follow a strict carnivore diet or simply want to fuel your body with clean, no-nonsense nutrition, this beef biltong has you covered. Unlike traditional biltong that often includes herbs and spices, this version strips it back to just the essentials—offering rich beef flavour with a subtle tang, thanks to the trace amount of vinegar (just 0.08%). Crafted using a slow air-drying process instead of harsh cooking methods, Chief biltong is more tender and nutrient-dense than jerky. It’s the ideal snack for your gym bag, work drawer, glove box, or anywhere you need biltong to go. Why Choose Chief Beef Biltong? ✔️ Carnivore-diet-friendly, no herbs or spices - just beef, salt & vinegar✔️ Made with organic, grass-fed, grass-finished Australian beef✔️ High in protein, low in carbs & no added sugar✔️ Slow air-dried for maximum tenderness & taste✔️ Free from nitrates, nitrites, seed oils & artificial preservatives✔️ Gluten free, dairy free, nut free & soy free✔️ Keto & Paleo friendly, suitable for low-carb lifestyles✔️ FODMAP-friendly✔️ Halal certified & made in Australia✔️ Ideal biltong to go✔️ Available as single packs or bulk biltong for serious snackers

    $6.95 - $83.40

  • Sale -35%
    Chief Beef Brisket Cheezeburger protein bar 40g Box of 12 Chief Beef Brisket Cheezeburger protein bars

    Chief Cheezeburger Beef Protein Bars 40g

    The Classic Cheeseburger Flavour You Love – Reimagined as a Clean Protein Bar Craving a cheeseburger without the greasy guilt? The Chief Beef Brisket Bar – Cheezeburger Flavour brings you all the nostalgic flavour of a cheeseburger – think juicy grass-fed beef, tangy pickles, and savoury “cheese” (courtesy of natural nutritional yeast) – all in one delicious, bun-free bite. Made from organic grass-fed Aussie beef, this high-protein bar offers a satisfying savoury experience with the added benefit of clean nutrition. It’s low in carbs and sugar, gluten- and dairy-free, and made without any artificial preservatives, fillers, or sugar alcohols – the kind of healthy protein bar you can feel great about eating. Whether you’re powering through a hectic day, need a protein-packed post-workout refuel, or want a low carb bar to curb hunger between meals, this beef protein bar is a fun and flavourful option that doesn’t compromise on quality or ingredients. What Makes Chief Beef Bars Stand Out? ✔️ Made with organic, grass-fed Australian beef✔️ Naturally high in protein, iron, and B12✔️ Low carb and low sugar protein bar✔️ No preservatives, nitrites or nitrates✔️ No seed oils or vegetable oils✔️ No soy, thickeners, or fillers✔️ Gluten free, dairy free, and nut free✔️ Keto and carnivore diet friendly✔️ Slow-dried for tenderness and full flavour✔️ Suitable for adults and kids✔️ Proudly made in Australia with clean, simple ingredients Note: These beef bars may contain small bits of collagenous tissue from the preparation process – a completely normal and natural part of slow-dried wholefood snacks.

    $4.20 - $50.40

  • Chief Beef Brisket Cayenne Chilli protein bar packaging 40g Box of 12 Chief Beef Brisket Cayenne Chilli protein bars

    Chief Chilli Beef Protein Bar 40g

    Chief Chilli Beef Bar – High Protein Snack with a Fiery Twist Looking for a snack that’s as bold as your lifestyle? The Chief Chilli Beef Bar is your ultimate go-to for clean, convenient, and flavour-packed fuel. Made from organic, grass-fed Aussie beef, this beef protein bar delivers a satisfying hit of high-quality protein with a mouth-watering chilli kick. The spice level? Just right – a medium heat that adds flavour without overpowering your taste buds. More than just a healthy protein bar, Chief’s Chilli Beef Bar is a versatile snack you can enjoy anytime, anywhere. Whether you need an energy boost between meals, a high protein bar post-workout, or a savoury snack on-the-go, this low carb bar fits the bill. It’s also a great lunchbox-friendly option for older kids who love a bit of flavour with their fuel. Looking to get creative? Crumble it over a salad, wrap it in a lettuce leaf, or chop it into your grain bowl – this beef bar makes a tasty, protein-rich topping to add texture and spice to any meal. What Makes Chief Beef Bars Stand Out? ✔️ Made with organic, grass-fed Australian beef✔️ Naturally high in protein, iron, and B12✔️ Low carb and low sugar protein bar✔️ No preservatives, nitrites or nitrates✔️ No seed oils or vegetable oils✔️ No soy, thickeners, or fillers✔️ Gluten free, dairy free, and nut free✔️ Keto and carnivore diet friendly✔️ Slow-dried for tenderness and full flavour✔️ Suitable for adults and kids✔️ Proudly made in Australia with clean, simple ingredients A Smarter Way to Snack Unlike typical protein bars filled with artificial ingredients or sweeteners, the Chief Chilli Beef Bar is clean, simple, and full of natural goodness. It’s a beef protein bar made for those who care about what they put in their bodies — whether you're an athlete, busy professional, parent, or just a hungry human looking for healthy protein bars without the junk.

    $6.50 - $76.50

  • Sale -28%
    Chief Biltong Chipotle & Lime 30g packaging Chief Biltong Chipotle & Lime 30g Carton of 12 packs

    Chief Chipotle & Lime Biltong 30g

    Flavourful biltong packed with high-quality protein and low in carbs Chief Chipotle & Lime Biltong is a harmonious blend of smokey chipotle and tangy lime, perfectly balanced to tantalise your taste buds without overwhelming them. It's a flavour journey that's sure to leave you craving more (but not in a bad way!). Made from slow air-dried beef, Chief biltong is not just delicious; it's a healthier alternative to traditional jerky. With no preservatives or unwanted additives, you can snack with confidence, knowing you're enjoying pure, clean goodness. And here's the protein-packed punch: Chief Chipotle & Lime Beef Biltong is high in protein and low in carbs, making it an ideal snack for fuelling your active lifestyle or satisfying your hunger between meals. But that's not all—the biltong is also very low in sugar, making it the perfect guilt-free snack for any occasion. Plus, with 100% organic, grass-fed, grass-finished Aussie beef sourced from regeneratively farmed practices, every bite supports sustainable agriculture and ethical farming. Why Choose Chief Biltong? ✔️ Made with organic, grass-fed, grass-finished Australian beef✔️ High in protein, low in carbs & no added sugar✔️ Slow air-dried for maximum tenderness & taste✔️ Free from nitrates, nitrites, seed oils & artificial preservatives✔️ Gluten free, dairy free, nut free & soy free✔️ Keto & Paleo friendly, suitable for low-carb lifestyles✔️ FODMAP-friendly✔️ Halal certified & made in Australia✔️ Ideal biltong to go✔️ Available as single packs or bulk biltong for serious snackers

    $5.00 - $83.40

  • Chief Collagen Protein Bar Choc Peanut flavour 30g single bar Chief Collagen Protein Bar Choc Peanut flavour 30g box of 12 bars

    Chief Collagen Protein Bar 45g – Choc Peanut Butter Flavour

    A deliciously clean protein bar that hits the sweet spot without the sugar crash Craving something indulgent without compromising your health goals? The Chief Collagen Protein Bar – Choc Peanut Butter delivers the iconic flavour combo of rich dark chocolate and smooth, biscuity peanut butter—all in a bar that’s clean, satisfying, and actually good for you. This collagen protein bar is more than just a treat. It’s a high-performance snack made from real, whole food ingredients with no added sugar, no artificial sweeteners, and no hidden nasties. Packed with high-quality protein from grass-fed collagen, it's perfect for supporting gut health, joint function, and muscle recovery—making it one of the most functional collagen bars on the market. Ideal for pre- or post-workout fuel, a mid-morning energy boost, or a clean, convenient snack between meals, this bar is a smart choice for those following low carb, keto, or paleo lifestyles. With plenty of protein and fibre to keep you fuller for longer, it’s your go-to option for clean snacking on-the-go. Why Choose the Chief Collagen Protein Bar? ✔️ A satisfying blend of dark chocolate & peanut butter flavour✔️ Contains grass-fed collagen to support joints, skin & gut health✔️ A true high protein, low carb protein bar—no added sugar or sugar alcohols✔️ Made with clean ingredients, no fillers, no thickeners✔️ Free from vegetable oils & artificial additives✔️ Gluten-free, dairy-free & gut-friendly✔️ Keto & paleo friendly✔️ No artificial sweeteners, no preservatives✔️ Made in Australia Real Flavour. Real Benefits. Unlike many protein bars with collagen that rely on artificial flavours or sugar substitutes, this Chief collagen protein bar tastes naturally rich and satisfying—with a texture that’s soft, chewy, and biscuit-like in the centre. It’s everything you love about dessert, powered by real nutrition.

    $5.95 - $71.40

  • Chief Collagen Bar Choc Mint flavour single pack Chief Collagen Bar Choc Mint flavour pack of 12

    Chief Collagen Protein Choc Mint Bar 45g

    A delightful treat that combines taste and nutrition in every bite Savour the biscuity, chocolatey cashew butter core with a refreshing minty twist, all enveloped in dark chocolate. High in fibre, this collagen bar keeps your digestion running smoothly, while the combination of protein and good fats provides sustained energy and keeps you feeling fuller for longer. Plus, the protein bar is made very low in sugar and carbs, making it a perfect fit for nearly any dietary plan, and contains high-quality collagen for skin, hair, and joint support. Enjoy a satisfying treat without derailing your goals! High in dairy-free protein, fibre, and healthy fats to fill you up fast Made with clean ingredients Gut-friendly  Low in carbs and sugar No added sugar, artificial sweeteners or sugar alcohols No artificial thickeners and fillers No vegetable oils Keto and Paleo friendly Gluten-free Suitable for pre or post workout

    $5.95 - $71.40

  • Chief Double Choc Collagen protein bar 45g packaging Box of 12 Chief Double Choc Collagen protein bars

    Chief Collagen Protein Double Choc Bar 45g

    Unwrap the decadence of this chocolate-covered collagen protein bar to enjoy a delightful journey for your taste buds and well-being. Beneath the luxurious layer of dark chocolate awaits a luscious core of biscuity, chocolatey Cashew Butter. It’s a symphony of flavours that will leave you wanting more!  This isn't just a treat for your taste buds; it's made to satisfy your hunger. Packed with high-quality collagen protein, these bars provide the essential building blocks for strong, healthy muscles and connective tissues. The inclusion of healthy fats ensures a satiating experience that keeps you feeling full for longer, making it the perfect on-the-go snack or post-workout pick-me-up. And kids love them too, with their irresistible taste and texture! Seek a convenient snack, a protein boost, or a guilt-free pleasure High in protein, fibre, and good fats Made with clean ingredients Gut-friendly  Low in carbs and sugar No added sugar, artificial sweeteners or sugar alcohols No artificial thickeners and fillers Gluten-free Keto and Paleo friendly

    $5.95 - $71.40

  • Chief Hazelnut Brownie Collagen Protein bar packaging 45g Box of 12 Chief Hazelnut Brownie Collagen Protein bars

    Chief Collagen Protein Hazelnut Brownie Bar 45g

    A satisfying alternative to traditional carb-heavy protein bars Do you find yourself always subconsciously reaching out for the chocolate bar in the fridge whenever you need a dose of sugar in the system? It’s time to say hello to Chief Collagen Protein Hazelnut Brownie Bar. Crafted with a biscuity blend of cashew and hazelnut butter, this chocolatey delight is infused with hazelnut pieces for a delightful crunch, giving you the taste of your favourite brownie without the guilt. It’s a protein bar that boasts great macros and clean ingredients. This hazelnut brownie bar contains zero artificial thickeners and fillers, with no added sugar, or artificial sweeteners. It's the perfect satisfying alternative to a carb binge, offering a nutrient-dense treat that's also very low in sugar and carbs. Plus, with the added benefits of collagen, you're not just indulging in a delicious snack – you're nourishing your body from the inside out. Whether you're craving a gluten-free brownie, keto brownie, or protein brownie, this all-in-one chocolate protein bar satisfies every craving you might have! High in dairy-free protein, fibre, and healthy fats to fill you up fast Made with clean ingredients Gut-friendly  Low in carbs and sugar No added sugar, artificial sweeteners or sugar alcohols No artificial thickeners and fillers No vegetable oils Keto and Paleo friendly Gluten-free Suitable for pre or post workout

    $5.95 - $71.40

  • Chief Peanut Butter Collagen Protein Bar 45g packaging Box of 12 Chief Peanut Butter Collagen Protein Bars

    Chief Collagen Protein Peanut Butter Bar 45g

    Craving something sweet yet nutritious? Chief Collagen Protein Peanut Butter Bar is the ultimate guilt-free treat that satisfies your taste buds and fuels your body with goodness. Made with a blend of biscuity, peanut, and cashew butter, this delectable peanut bar is more than just a snack – it's full of high-quality protein and healthy fats. Packed with dairy-free protein and infused with collagen, each bite supports gut health and joint function while also keeping you feeling full and energised for longer. What sets Chief’s peanut butter protein bar apart? It's not just the melt-in-your-mouth peanut butter goodness; it's also the clean ingredients and keto-friendly profile. With very low sugar and carbs, this bar delivers on great macros without compromising on taste. Elevate your snacking game with these collagen bars – because taking care of your body never tasted so good. High in dairy-free protein, fibre, and healthy fats to fill you up fast Made with clean ingredients Gut-friendly  Low in carbs and sugar No added sugar, artificial sweeteners or sugar alcohols No artificial thickeners and fillers No vegetable oils Keto and Paleo friendly Gluten-free Suitable for pre or post workout

    $5.95 - $71.40

  • Sale -8%
    Chief Collagen Protein Powder Creamy Vanilla Flavour 450g packaging Chief Collagen Protein Powder Creamy Vanilla Flavour benefits highlights

    Chief Collagen Protein Powder - Creamy Vanilla 450g

    Nourish from Within with a Delicious Collagen Boost If you're looking for a collagen protein powder that combines exceptional taste with real wellness benefits, Chief’s Creamy Vanilla Collagen Protein Powder delivers on both fronts. Made with 100% Australian grass-fed bovine collagen, this premium collagen supplement offers highly bioavailable Type I and III collagen peptides, hydrolysed for easy digestion and maximum absorption. With a smooth, naturally sweet vanilla flavour, enhanced by real buttermilk powder, it’s a gut-friendly treat without any chalky aftertaste. There are no added sugars, artificial sweeteners, or sugar alcohols – just clean, honest nutrition to support your body from the inside out. Whether you're supporting joint health, glowing skin, muscle recovery, or simply seeking a natural protein source to help power your day, this versatile collagen powder is a smart choice. It’s perfect for adding to smoothies, shakes, or even in baking and cooking, making it an easy addition to your daily routine. Key Benefits of Chief’s Hydrolysed Collagen Protein Powder: Promotes skin elasticity and hydration for a youthful glow Supports hair and nail strength Helps maintain joint mobility and tendon resilience Encourages muscle recovery post-exercise Supports gut lining health and digestive wellbeing Aids bone strength and density Why Choose Chief Collagen Powder: ✅ Made from grass-fed bovine collagen (Type I & III)✅ Australian grown, hydrolysed & made✅ Highly bioavailable (average molecular weight ~1kDa)✅ Tested free from heavy metals, pesticides & herbicides like glyphosate✅ Gluten-free, dairy-free & non-GMO✅ No sugar, vegetable oils, or fillers✅ Keto & Paleo friendly✅ Can be cooked or baked into your favourite recipes✅ A gut-friendly alternative to whey protein

    $49.95 $45.95

  • Package of Chief Collagen Protein Powder Dark Chocolate flavour 450g Back view of Chief Collagen Protein Powder Dark Choc 450g packaging

    Chief Collagen Protein Powder - Dark Chocolate 450g

    Nourish Your Body, Indulge Your Taste Buds Elevate your daily wellness routine with the rich, velvety flavour of Chief Collagen Protein Powder – Dark Chocolate. Formulated with 100% Australian grass-fed hydrolysed bovine collagen peptides, this collagen protein powder supports everything from glowing skin to joint health, while delivering the indulgent taste of real dark chocolate—without the sugar crash. This natural collagen supplement features Type I & III collagen with an ultra-low molecular weight of 1kDa, meaning it’s highly bioavailable and easily absorbed. That translates to real results for skin elasticity, strong nails, joint mobility, and a healthier gut—without the bloating or heaviness of traditional whey protein. Unlike many chocolate protein powders on the market, this blend is free from added sugars, sugar alcohols, artificial sweeteners, and unnecessary fillers. It's made for people who want clean, gut-friendly protein that works just as well in shakes as it does in baking or cooking. Whether you're after a chocolate collagen protein powder to power your morning smoothie or a low-carb protein boost for your post-workout routine, this is a delicious and versatile option that fits into keto, paleo, and gluten-free lifestyles. Key Benefits of Chief’s Hydrolysed Collagen Protein Powder: Promotes skin elasticity & hydration for a youthful glow Supports hair & nail strength Helps maintain joint mobility & tendon resilience Encourages muscle recovery post-exercise Supports gut lining health & digestive wellbeing Aids bone strength & density Why Choose Chief Collagen Powder: ✅ Made from grass-fed bovine collagen (Type I & III)✅ Australian grown, hydrolysed & made✅ Highly bioavailable (average molecular weight ~1kDa)✅ Tested free from heavy metals, pesticides & herbicides like glyphosate✅ Gluten-free, dairy-free & non-GMO✅ No sugar, vegetable oils, or fillers✅ Keto & Paleo friendly✅ Can be cooked or baked into your favourite recipes✅ A gut-friendly alternative to whey protein

  • Chief Unflavoured Collagen Protein Powder 450g packaging Back view of Chief Unflavoured Collagen Protein Powder with nutritional information and benefits

    Chief Collagen Protein Powder - Unflavoured 450g

    Pure, Clean & Versatile Collagen Support Looking for a collagen protein powder without the flavour or fuss? Chief’s Unflavoured Collagen Protein Powder delivers all the benefits of premium hydrolysed collagen in its most versatile form—perfect for adding to smoothies, soups, baked goods, or your daily coffee without altering the taste. Formulated with 100% Australian grass-fed hydrolysed bovine collagen peptides (Type I and III), this unflavoured collagen supplement is highly bioavailable—meaning it's easier for your body to absorb and use. Whether you're supporting joint mobility, gut health, or aiming for stronger hair, nails, and glowing skin, this powder fits seamlessly into your routine. With a protein content of 96% and a molecular weight of ~1kDa, it’s one of the cleanest and most effective ways to supplement your diet with natural collagen. Key Benefits of Chief’s Hydrolysed Collagen Protein Powder: Promotes skin elasticity and hydration for a youthful glow Supports hair and nail strength Helps maintain joint mobility and tendon resilience Encourages muscle recovery post-exercise Supports gut lining health and digestive wellbeing Aids bone strength and density Why Choose Chief Collagen Powder: ✅ Made from grass-fed bovine collagen (Type I & III)✅ Australian grown, hydrolysed & made✅ Highly bioavailable (average molecular weight ~1kDa)✅ Tested free from heavy metals, pesticides & herbicides like glyphosate✅ Gluten-free, dairy-free & non-GMO✅ No sugar, vegetable oils, or fillers✅ Keto & Paleo friendly✅ Can be cooked or baked into your favourite recipes✅ A gut-friendly alternative to whey protein

  • Chief Grass-fed Whey Protein Powder - Smooth Chocolate Chief Grass-fed Whey Protein Powder - Smooth Chocolate Carton of 6

    Chief Grass-Fed Whey Protein Powder - Smooth Chocolate

    Clean Protein with Rich Chocolate Flavour Chief Grass-Fed Whey Protein Powder in chocolate flavour is a premium grass-fed whey protein powder made for people who want more from their daily protein — without the junk, fillers or overly sweet taste. Made from the milk of pasture-raised, grass-fed Australian cows, this whey protein powder delivers a creamy chocolate flavour using quality ingredients and minimal processing. The result is a delicious chocolate protein powder that mixes smoothly and supports muscle recovery, energy, satiety and everyday wellbeing. Why Choose Chief Whey Protein? Premium Grass-Fed Whey Concentrate This is a high-quality WPC protein powder made from Australian grass-fed dairy. Because it is a whey protein concentrate rather than a highly refined isolate, it retains more of the naturally occurring nutrients and bioactive compounds found in whey. Supports Muscle Recovery & Everyday Performance Whey is a complete protein source containing all essential amino acids, including naturally occurring BCAAs. That makes it a practical choice for: supporting muscle repair and recovery helping build and maintain lean muscle increasing daily protein intake supporting active lifestyles More Than Just a Post-Workout Protein This protein shake powder is not only for the gym. It can also help support: appetite control and satiety steady energy throughout the day healthy metabolism and weight management general wellbeing and immune support Smooth Chocolate Without the Nasties Chief Smooth Chocolate is designed for people who want a clean, great-tasting protein powder without unnecessary extras. It contains: no artificial flavours no artificial sweeteners no fillers no sugar alcohols no unwanted additives no hormones and antibiotics Made with Quality Australian Ingredients Chief Grass-Fed Whey Protein Powder is made in Australia from at least 88% Australian ingredients, giving you a high-quality local option in the market.

    $89.95 - $539.97

  • Chief Grass-fed Whey Protein Powder - Unflavoured Chief Grass-fed Whey Protein Powder - Unflavoured Carton of 6

    Chief Grass-Fed Whey Protein Powder - Unflavoured

    Chief Grass-Fed Whey Protein Powder in Unflavoured is the purest expression of clean, simple nutrition. Made from premium grass-fed Australian milk, this unflavoured whey protein contains no added flavours, sweeteners or unnecessary ingredients — making it perfect for those who want complete control over taste and nutrition. This highly versatile grass-fed whey protein powder is a wpc protein powder (whey protein concentrate) naturally rich in essential amino acids to support muscle repair, performance and day-to-day wellbeing. Its neutral profile makes it ideal for powdered protein shakes, smoothies, soups, sauces or baking without altering taste. As a leading protein powder in Australia, Chief’s whey protein powders are recognised for quality sourcing, minimal processing and transparency. This unflavoured whey protein is especially popular among athletes, health-conscious individuals and those on strict nutrition plans. Ideal for: Customised shakes and recipes Savoury cooking and baking Clean daily protein supplementation Made in Australia from 100% Australian ingredients.

    $89.95 - $539.97

  • Sale -10%
    Bottle of Chief Beef Liver capsules Back view of Chief Beef Liver bottle showing ingredients list and nutritional information

    Chief Organic Beef Liver Energy Boost (120 Caps)

    Your daily powerhouse supplement for a natural and sustained energy boost Chief Organic Beef Liver Energy Boost is a delightful solution to bridge the nutrient gap that many contemporary diets tend to overlook. While plant-based options offer their own benefits, they simply don't match the extraordinary vitamin and mineral richness found in organ meats (unless of course, you follow an exceptionally strict vegan or vegetarian regimen).  Designed for those seeking an energy boost and overall well-being, this grass-fed beef liver supplement is packed with essential nutrients like: Iron Copper Vitamin A (Retinol) Vitamin B3 (Niacin) Vitamin B5 (Pantothenic Acid) Vitamin B6 (Pyridoxine) Vitamin B7 (Biotin) Vitamin B9 (Folate) Vitamin B12 These beef liver supplements come in a convenient capsule form for an effective way to harness the benefits of beef liver without the distinctive taste! Fuel your vitality with Chief Organic Beef Liver Energy Boost Uses organic grass-fed and grass finished Aussie beef Suitable for Keto and Paleo diets Nut and soy-free Gluten and dairy-free No added sugar and preservatives No added hormones, antibiotic and GMO free Certified humane, high animal welfare

    $44.95 $40.45

  • Package of Chief Beef Liver Powder 180g Pack of 6 Chief Beef Liver Powder

    Chief Organic Beef Liver Powder 180g

    Boost your nutrient intake with real food — rich, natural and highly bioavailable Chief Organic Beef Liver Powder is a premium whole-food nourishment source that helps address the nutrient gaps common in modern diets. While many supplements isolate nutrients, nothing compares to the full spectrum of micronutrients found in organ meat — especially when sourced from organic, grass-fed and grass-finished Australian beef. This nutrient-dense powder delivers essential vitamins and minerals in their natural form, providing your body with the building blocks for energy, immune support, red blood cell formation, and overall wellbeing. It’s a convenient, versatile and flavour-friendly way to enjoy the benefits of one of nature’s richest whole-foods without the need to prepare fresh liver. Key Features & Benefits: 100% Organic Australian Beef Liver: Sourced from certified grass-fed and grass-finished cattle with no added chemicals or hormones. Freeze-Dried to Preserve Nutrients: Gentle processing locks in micronutrient integrity for maximum benefit. Rich Source of Bioavailable Iron & Vitamin A: Helps support healthy blood cells, energy and immune function. Complete Spectrum of B-Vitamins: Includes natural vitamin B12, niacin, pantothenic acid, folate and more — essential for metabolism and nervous system function. Versatile Nutritional Boost: Easily added to smoothies, bone broths, soups, sauces or savoury dishes. Diet Friendly: Paleo, Keto, low-carb, gluten-free, dairy-free and nutrient-rich whole food. 90 Serves per Pack: Generous 180 g pouch provides lasting value and daily nutrition.

    $49.95 - $299.70

  • Sale -10%
    Bottle of Chief beef liver, heart, and kidney capsules Back view of Chief Beef Liver, Heart & Kidney supplement bottle

    Chief Organic Beef Liver, Heart & Kidney Immunity Boost (120 Caps)

    Discover the benefits of beef liver, heart, and kidney for immunity Chief Organic Beef Liver, Heart & Kidney Immunity Boost is a potent blend of nutrient-dense organ meats that serve as a powerhouse source of essential vitamins and minerals crucial for immune function. Why settle for synthetic vitamins when you can nourish your body with real food? Beef liver, heart, and kidney are among nature's most nutrient-rich foods, offering superior bioavailability compared to synthetic supplements. With a rich composition including Iron, Copper, Selenium, Zinc, Vitamin A, B9 (Folate), B12, Vitamin D, and Vitamin C, these beef organ capsules provide comprehensive nutritional support for a robust immune system. Plus, they come in convenient capsule form that allows you to enjoy the benefits of beef liver, heart, and kidney without the need to endure their strong flavours. And you don’t need to buy separate supplements because you can enjoy the combined benefits of beef liver, heart, and kidney in one convenient formula! Why choose Chief Organic Beef Liver, Heart & Kidney Immunity Boost? Because they're nature's perfect package, offering bioavailable nutrients in their most natural form with benefits such as: Improved immune system Improved healing Less free radical damage Improved collagen production Improved vitality

    $44.95 $40.45

  • Sale -10%
    Bottle of Chief Beef Offal multivitamin capsules Back view of Chief Beef Offal supplements bottle with nutritional information and ingredients list

    Chief Organic Beef Offal Multivitamin (120 Caps)

    Nourish your body with the goodness of organ meats, the way nature intended Enjoy all the benefits of organ meat with Chief Organic Beef Offal Multivitamin capsules. Packed with a diverse array of essential vitamins and minerals, including Iron, Copper, Selenium, Vitamin A, B3 (Niacin), B9 (Folate), B12, Vitamin C, and Choline, Chief’s beef organ capsules offer comprehensive nutritional support for your body. Chief Organic Beef Offal Multivitamin is nutrient-rich organ meats of Australian grass-fed cattle, carefully selected and expertly formulated into convenient capsules. Not everyone enjoys the taste of organ meats, so they’re encapsulated their goodness for easy consumption! What is beef offal? Beef offal refers to the nutrient-rich organs and tissues of cattle that are often overlooked in traditional Western diets. These include organs such as the liver, kidneys, heart, and spleen, as well as other parts like the tongue, tripe (stomach lining), and marrow. Offal is prized for its dense concentration of vitamins, minerals, and essential nutrients, making it a valuable addition to a balanced diet. Why choose beef organ supplements over synthetic vitamins?  Because they're nature's perfect package, offering bioavailable nutrients in their most natural form with benefits such as: Improved energy Protection from free radicals Improved collagen production Improved liver function Improved metabolism and cognitive function

    $44.95 $40.45

  • Sale -25%
    Chief Biltong Smokey BBQ 30g packaging Chief Biltong Smokey BBQ 90g packaging

    Chief Smokey BBQ Biltong

    Grill-inspired goodness for pure savoury satisfaction Imagine this: you're yearning for that unmistakable taste of barbecued meat, but the thought of firing up the barbie feels like a hassle. With Chief Smokey BBQ Biltong, you can skip the assembly and smoking process altogether. Just rip open a packet, and you're instantly transported to barbecue bliss. The beef is slow air-dried, boasting a tenderness and depth of flavour that sets it apart from jerky. Plus, it's a healthier alternative, free from preservatives and all the other nasty additives commonly found in dried and cured meats.If you’re concerned about sugar intake, you'll be pleased to know that Chief Biltong is very low in sugar, making it a smart choice for those mindful of their diet. But it doesn't stop there. The biltong is not just any beef—it's 100% organic, grass-fed, grass-finished, and sourced from regeneratively farmed Aussie beef. Every bite is a testament to quality, sustainability, and the natural goodness of the land down under. Why Choose Chief Biltong? ✔️ Made with organic, grass-fed, grass-finished Australian beef✔️ High in protein, low in carbs & no added sugar✔️ Slow air-dried for maximum tenderness & taste✔️ Free from nitrates, nitrites, seed oils & artificial preservatives✔️ Gluten free, dairy free, nut free & soy free✔️ Keto & Paleo friendly, suitable for low-carb lifestyles✔️ FODMAP-friendly✔️ Halal certified & made in Australia✔️ Ideal biltong to go✔️ Available as single packs or bulk biltong for serious snackers

    $5.20 - $79.95

  • Sale -32%
    Chief Thankful Bar - Choc Berry Flavour 30g Chief Thankful Bar - Choc Berry Flavour 30g

    Chief Thankful Bar - Choc Berry Flavour 30g

    A Chocolatey Snack Bar That’s Big on Taste – and Kind to Your Gut Looking for healthy snack bars that actually taste amazing? The Chief Thankful Bar – Choc Berry delivers the rich, indulgent flavour of chocolate bars with a sweet burst of goji berries – all without the sugar crash. This low sugar bar blends real dark chocolate with chewy oats, chia seeds, and crunchy pepitas, making it a nutritious snack bar that supports more than just your cravings. But this isn’t just any oat bar. It’s loaded with prebiotic fibre – the kind your gut loves – thanks to carefully selected ingredients like chia and oats. These healthy oat bars are designed to nourish your digestive system and help keep your energy levels steady throughout the day. Whether you’re packing lunchboxes, reaching for a mid-afternoon pick-me-up, or need a better-for-you treat after dinner, the Choc Berry Thankful Bar is your go-to snack bar that satisfies without compromise. Why you’ll love this snack bar: Made with real dark chocolate & goji berries for a rich, fruity flavour Packed with prebiotic fibre to support gut health & digestion Low sugar bar with no sugar alcohols or artificial sweeteners Lunchbox-friendly and  Perfect for all ages Nut-free & dairy-free No nasties – free from preservatives, thickeners & seed/vegetable oils Made with clean, plant-based ingredients

    $2.70 - $32.00

  • Chief Thankful Choc Chia snack bar packaging on a white background Chief Thankful Choc Chia snack bars box of 12 packaging

    Chief Thankful Bar - Choc Chia Flavour 30g

    A Guilt-Free Chocolate Snack That Loves Your Gut Back Say goodbye to sugary muesli bars and hello to a healthy snack bar you’ll actually feel good about eating. The Chief Thankful Bar – Choc Chia blends rich dark chocolate with a nourishing mix of chia seeds, oats, and pepitas, creating a low sugar bar that satisfies your cravings while supporting your digestive health. Made with gut-friendly lupin protein, this nutritious snack bar is FODMAP-friendly, vegetarian, and completely nut-free—making it ideal for lunchboxes, school bags, or a mid-afternoon pick-me-up. It’s not just a snack chocolate bar—it’s a smart way to care for your gut and overall wellness, one delicious bite at a time. Why you’ll love this snack bar: Rich chocolate flavour balanced with crunchy seeds & oats Packed with lupin protein & prebiotic fibre to support gut health & digestion Low sugar bar with no sugar alcohols or artificial sweeteners Lunchbox-friendly  Perfect for all ages Nut-free & dairy-free No nasties – free from preservatives, thickeners & seed/vegetable oils Made with clean, plant-based ingredients

    $3.99 - $47.88

  • Chief Choc Lemon Coconut snack bar packaging on a white background Chief Thankful Bars Choc Lemon Coconut Flavours in box of 12 packaging

    Chief Thankful Bar - Choc Lemon Coconut Flavour 30g

    A Zesty, Gut-Loving Snack Bar You Can Feel Good About Craving something sweet but steering clear of sugar-packed snacks? The Chief Thankful Bar – Choc Lemon Coconut offers a refreshing twist on your typical snack bar, blending zesty lemon with creamy coconut and rich dark chocolate for a flavour combo that’s both indulgent and energising. Made with wholesome ingredients like crunchy oats, chia seeds, pepitas, and Australian-grown lupin protein, this bar delivers more than just great taste—it’s a nutritious snack bar that works hard behind the scenes to support your digestive health. The bar is rich in prebiotic fibre, which helps nourish your gut microbiome, support regularity, and improve satiety. Plus, lupin protein has been shown to help reduce bloating, support healthy blood glucose levels, and keep you feeling full longer. It’s the kind of healthy oat bar that fits right into lunchboxes, work bags, or your afternoon snack routine—without the sugar crash. A true low sugar bar made for families, foodies, and anyone seeking better-for-you indulgence. Why you’ll love this snack bar: Zesty lemon, creamy coconut & smooth dark chocolate in every bite Packed with prebiotic fibre to support gut health & digestion Low sugar bar with no sugar alcohols or artificial sweeteners Lunchbox-friendly and  Perfect for all ages Nut-free & dairy-free No nasties – free from preservatives, thickeners & seed/vegetable oils Made with clean, plant-based ingredients

    $3.99 - $47.88

  • Chief Biltong Traditional 30g packaging Chief Biltong Traditional 90g packaging

    Chief Traditional Beef Biltong

    Chief Traditional Beef Biltong – Tender, Clean, and Packed with Protein Looking for a savoury, high-protein snack that’s clean, delicious, and made with the highest quality beef? The Chief Traditional Beef Biltong is your answer. Air-dried slowly using an original biltong recipe, this Australian biltong delivers a mouthwatering beef flavour and soft, tender texture that sets it apart from jerky and other cured meats. Made from 100% organic, grass-fed and grass-finished Aussie beef, this is a snack you can feel good about. Free from artificial preservatives, added sugars, and questionable additives, Chief Biltong is all about simple ingredients and clean nutrition—just the way real food should be. Whether you're after a biltong to go for pre/post workout, a clean bite between meals, or a way to boost your meal prep with high-quality protein, this beef biltong is as versatile as it is tasty. Crumble it into salads, sprinkle it over pizza, or enjoy it straight from the pack—any way you slice it, you're fuelling up with one of the best biltong options in Australia. Why Choose Chief Biltong? ✔️ Made with organic, grass-fed, grass-finished Australian beef✔️ High in protein, low in carbs & no added sugar✔️ Slow air-dried for maximum tenderness & taste✔️ Free from nitrates, nitrites, seed oils & artificial preservatives✔️ Gluten free, dairy free, nut free & soy free✔️ Keto & Paleo friendly, suitable for low-carb lifestyles✔️ FODMAP-friendly✔️ Halal certified & made in Australia✔️ Ideal biltong to go✔️ Available as single packs or bulk biltong for serious snackers Real Ingredients, Real Flavour Unlike many dried meats, Chief Biltong uses beef that’s not only grass-fed but also grass-finished—meaning it’s raised naturally without hormones, pesticides, antibiotics, glyphosate, or synthetic feeds. You won’t find any added nasties, just a clean, beef biltong that delivers pure protein and a rich, meaty flavour with every bite.

    $6.95 - $101.70

  • Chief Beef Brisket Traditional flavour protein bar packaging on a white background Box of 12 Chief Beef Bars Traditional flavour

    Chief Traditional Beef Protein Bar 40g

    Chief Traditional Beef Bar – Savoury, Simple, and Seriously Satisfying If you're craving real food with real flavour, the Chief Traditional Beef Bar is your answer. Crafted from organic, grass-fed Australian beef, this clean, beef protein bar is rich in nutrients and bold in flavour—bringing you the comforting taste of slow-roasted traditional beef brisket in a convenient, grab-and-go format. Unlike sweet protein snacks, this savoury high protein bar is made for meat lovers who want something hearty and satisfying without compromising on clean ingredients. With no added sugar, no preservatives, and absolutely no artificial junk, it's one of the few truly healthy protein bars on the market. Whether you’re powering through a busy day, heading out on a hike, or needing a post-workout low carb bar, the Chief Traditional Beef Bar is a naturally energising snack you can count on. It’s also a great lunchbox-friendly choice for kids and active teens or as a protein-rich side to your meals—try slicing it into a salad or grain bowl for extra flavour and texture. What Makes Chief Beef Bars Stand Out? ✔️ Made from organic, grass-fed Aussie beef✔️ Rich in protein, iron, and vitamin B12✔️ Low sugar protein bar with zero added sugar✔️ Low carb, keto and carnivore friendly✔️ No preservatives, nitrates or artificial ingredients✔️ No seed oils, soy, thickeners or fillers✔️ Gluten free, dairy free, and nut free✔️ Shelf-stable, portable, and lunchbox safe✔️ Suitable for adults and kids alike✔️ Proudly made in Australia The Better Way to Snack Chief’s beef bars aren’t just another processed protein snack—they’re made with real, whole ingredients and slow-dried to lock in flavour and nutrition. Whether you're following a low carb lifestyle, need a natural beef protein bar, or just want something delicious and filling between meals, this Chief beef bar delivers on every level.

    $6.50 - $64.95

  • Chief Grass-fed Whey Protein Powder - Creamy Vanilla Chief Grass-fed Whey Protein Powder - Creamy Vanilla Carton of 6

    Chief – Grass-Fed Whey Protein Powder - Creamy Vanilla

    Chief Grass-Fed Whey Protein Powder in Creamy Vanilla offers a smooth, naturally sweet taste that pairs perfectly with both sweet and neutral blends. Crafted from the milk of pasture-raised Australian cows, this grass-fed whey protein powder is a premium choice for those wanting a clean, minimally processed vanilla protein powder with exceptional quality. This whey powder protein is produced using gentle processing techniques to preserve nutrients, making it an excellent option for supporting muscle development, strength and recovery. Rich in naturally occurring amino acids and BCAAs, this whey protein concentrate helps repair and rebuild muscle after exercise while also supporting daily protein intake. Perfect for smoothies, protein shake powder mixes, porridge, baking or coffee, this versatile protein powder easily fits into any routine. Among protein powders in the whey protein Australia market, Chief continues to stand out for its purity and natural flavour profile. Ideal for: Daily nutrition support Smoothies and cooking Light, naturally flavoured shakes Made in Australia from 94% Australian ingredients.

    $89.95 - $539.97

Australian Made

🦘 What the Australian Made Logo Really Means

When you buy Australian made, you're helping support local jobs, boost our economy, and back the brands that make our communities stronger. So, when you see the green and gold kangaroo logo, you’re not just looking at a symbol—you’re looking at a trusted certification that tells you a product is genuinely made, grown, or produced in Australia.

But did you know that the logo can appear in a few different forms depending on how much of the product is truly Australian?

How to read the Australian-made logo

These labels aren’t just decorative—they’re regulated, certification-based marks that tell you how Australian a product really is. The green kangaroo in a gold triangle is at the core, but it’s the text and bar chart beneath it that provide the real detail.

  • ✅ 1. Grown in Australia

    ✅ 1. Grown in Australia

    This mark is used for products like fresh fruit, vegetables, grains or meat. It means the product was entirely grown and harvested in Australia. The kangaroo icon and bar chart indicate Australian origin, while the text confirms it’s 100% Aussie grown.


  • ✅ 2. Product of Australia

    ✅ 2. Product of Australia

    This is the most rigorous claim. To use this label, all ingredients must be Australian, and all manufacturing processes must happen in Australia. It’s typically used for food products and produce that are 100% sourced and processed locally.

  • ✅ 3. Made in Australia

    ✅ 3. Made in Australia

    This label means the product was substantially transformed in Australia, even if some ingredients or components are imported. The bar chart indicates what percentage (by weight) of ingredients are Australian. The text will usually say something like “Made in Australia from at least 90% Australian ingredients.”

Frequently Asked Questions (FAQs)

What does the green and gold kangaroo logo mean?

The green and gold kangaroo logo is a registered certification trademark that shows a product is genuinely made, produced, or grown in Australia. Products must meet strict criteria to use this logo—so when you see it, you know you’re buying truly Aussie made.

Are all products in this collection Australian made?

Yes! Every product in our Australian-Made Collection is either certified with the official Australian Made logo or meets the criteria for being genuinely made in Australia.

Can I still return items purchased during the sale?

Absolutely. Our usual returns and refund policy still applies, even during promotional periods. If something’s not quite right, reach out to our customer service team.

Our Top Australian Brands

Our customers love these Australian made brands for their quality, reliability, and local craftsmanship.

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