Sport & Fitness Categories

Pure Australian Grass-Fed Collagen Protein Chief Collagen Protein Powder is made with 100% Australian grass-fed hydrolysed bovine collagen peptides (Type I & III). With a high protein content and an average molecular weight of approximately 1kDa, it provides a simple way to add collagen protein to your everyday diet. With no added flavour, its neutral taste makes it easy to incorporate into both hot and cold foods and drinks. Mix it into smoothies, coffee, yoghurt or oats, or add it to cooking and baking without significantly changing the flavour of your favourite recipes. Made without added sugar, vegetable oils or fillers, Chief Collagen Protein Powder offers a simple ingredient profile and a versatile alternative to traditional protein powders. Key Features 100% Australian grass-fed hydrolysed bovine collagen peptides Type I & III collagen 96% protein Average molecular weight of approximately 1kDa Australian grown, hydrolysed and made Tested for heavy metals, pesticides and herbicides including glyphosate Gluten free and dairy free Non-GMO No added sugar, vegetable oils or fillers Keto and Paleo friendly Unflavoured and easy to mix Suitable for hot and cold drinks, cooking and baking Available Pack Options: 15g Single-Serve Sachet Box of 10 × 15g Single-Serve Sachets 450g Resealable Pouch (approximately 30 serves)

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Advanced Brain & Body Performance Supplement 100% pure creatine monohydrate Creatine Focus+ is a premium daily performance supplement combining micronised creatine monohydrate with cognitive support benefits, designed to enhance both mental clarity and physical output. Formulated for high performers, it supports sharper thinking, sustained focus, and improved training performance in one simple daily scoop. Unlike standard creatine powders, Creatine Focus+ is designed for modern lifestyles where both brain and body performance matter equally. It delivers clean, consistent support for productivity, workouts, and demanding daily routines without unnecessary fillers or artificial additives. Key Features & Benefits Supports Brain + Body Performance – Helps enhance focus, memory, and physical energy systems simultaneously Micronised Creatine Monohydrate – Pharmaceutical-grade creatine for strength, power, and recovery support Sharper Focus & Mental Clarity – Supports cognitive performance, especially during stress or fatigue Clean Daily Formula – No junk, fillers, or unnecessary additives Fast-Dissolving Powder – Easily mixes into water, coffee, or shakes with no grit Everyday Performance Support – Designed for consistent use across training, work, and study Ideal for: Professionals needing sustained mental performance Students requiring focus and study endurance Athletes and gym-goers seeking strength + recovery support High performers balancing cognitive and physical demands Product code: CB-CMH-300-01

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Complete Performance & Nutrition Pack Stay focused, energised and fuelled throughout your day with the Chief Focus & Fuel Bundle. Combining Chief Creatine Focus+ 300g, a Chief Stainless Steel Shaker, and three delicious Chief Collagen Protein Bars, this bundle is designed to support active lifestyles, mental performance, muscle recovery and convenient nutrition on the go. Whether you're powering through a workout, a busy workday, or your daily routine, this bundle provides the essential tools and nutrition you need to stay prepared. What's Included: 1 x Chief Creatine Focus+ 300g 1 x Chief Stainless Steel Shaker 3 x Chief Collagen Protein Bars Hazelnut Brownie Choc Peanut Butter Double Choc Why You'll Love This Bundle: Supports Focus & Performance Chief Creatine Focus+ is designed to help support energy production, physical performance and mental focus, making it a great addition to your daily wellness and fitness routine. Convenient Protein On the Go The included Chief Collagen Protein Bars provide a convenient, protein-rich snack option to help keep you satisfied between meals, after exercise or whenever you need a quick nutritional boost. Shake & Go Convenience The durable Chief Stainless Steel Shaker makes preparing your daily supplement drinks simple and convenient, whether you're at the gym, the office or travelling. Premium Nutrition for Active Lifestyles This bundle combines performance-focused supplementation with convenient protein snacks, helping you stay fuelled and ready for whatever your day brings. Great Value Wellness Bundle Get your essential performance and nutrition products together in one convenient pack, perfect for building a consistent daily routine. Perfect For: Active individuals and fitness enthusiasts Gym-goers and athletes Busy professionals needing convenient nutrition Anyone looking to support their focus and daily performance People wanting an easy supplement and snack solution

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Complete bundle designed to make healthy eating simple, delicious and convenient  Support your daily nutrition, recovery, and healthy snacking with the perfect combination of Chief Collagen Protein Powder, the Chief Stainless Steel Shaker, and three delicious Thankful Bars. Whether you're heading to work, the gym, or simply looking for convenient, wholesome nutrition throughout the day, this bundle makes it easy to fuel your body with quality ingredients. What's Included: 1 x Chief Collagen Protein Powder (Choose your flavour: Unflavoured, Creamy Vanilla or Dark Chocolate) 1 x Chief Stainless Steel Shaker 3 x Thankful Bars (Three different flavours: Choc Berry, Choc Lemon Coconut, Choc Chia) Why You'll Love This Bundle: Complete Daily Nutrition Start your day or recover after exercise with a protein-rich collagen shake made from premium ingredients, then enjoy nutritious Thankful Bars whenever you need a satisfying snack. This bundle helps you stay fuelled throughout the day without relying on highly processed foods. Supports Recovery & Overall Wellbeing Chief Collagen Protein Powder provides high-quality protein and collagen to support muscle recovery while also contributing to healthy skin, hair, nails, joints and bones as part of a balanced diet. Convenient Anytime, Anywhere The durable stainless steel shaker makes preparing smooth protein shakes quick and easy—perfect for work, travel, the gym or outdoor adventures. Pair it with the individually wrapped Thankful Bars for nutritious snacks on the go. Premium Ingredients You Can Trust Chief products are made with real food ingredients and are designed to nourish your body without unnecessary fillers or artificial ingredients. Great Value Enjoy a complete nutrition bundle that combines protein, convenient mixing, and wholesome snacks in one package. Perfect For: Busy professionals Gym-goers and active lifestyles Healthy meal replacement or snack options Post-workout recovery Travel, commuting and lunchboxes Anyone looking to increase their daily protein intake with real food ingredients  

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Premium 20% IgG+ colostrum to support gut health and digestive wellbeing Chief Grass-Fed Colostrum Powder is a premium bovine colostrum supplement sourced from pasture-raised, free-range cows in the Southern Alps of New Zealand's South Island. Colostrum is the first nutrient-rich milk produced by mammals after giving birth. It naturally contains a unique combination of immunoglobulins, including IgG, IgA and IgM, as well as lactoferrin, growth factors, prebiotic oligosaccharides and other naturally occurring nutrients. These bioactive compounds have been studied for their role in supporting gut health and intestinal barrier integrity. Chief Colostrum is independently tested to contain 20%+ IgG, with the manufacturer stating that batches typically test around 21.9% IgG. IgG is one of the key quality markers used when assessing bovine colostrum. The colostrum is responsibly collected after newborn calves have received the colostrum they need. It is gently processed using low-heat spray drying to help preserve naturally occurring bioactive compounds. With no additives, preservatives, fillers or added hormones, Chief Grass-Fed Colostrum Powder provides a simple, clean way to add premium bovine colostrum to your daily routine. Mix one 3g scoop with cold water or add to smoothies, yoghurt or other foods.  Each 90g tub provides approximately 30 serves. Key Features: Premium grass-fed bovine colostrum Supports gut health and digestive wellbeing Naturally contains immunoglobulins including IgG, IgA and IgM Naturally contains lactoferrin and growth factors Provides naturally occurring prebiotic oligosaccharides Gently processed using low-heat spray drying Independently tested for purity No additives No preservatives No fillers No added hormones Non-GMO Bovaer-free and rBST-free Gluten-free Keto-friendly Paleo-friendly Carnivore-friendly Made in New Zealand and packed in Australia

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Fuel, Hydrate & Perform  Power your day with the Chief Hydration & Performance Bundle, combining premium protein, performance support, hydration and convenient high-protein snacks in one complete package. Featuring Chief Grass-Fed Whey Protein, Chief Creatine Focus+ 300g, a Chief Stainless Steel Water Bottle (800mL), three Chief Beef Protein Bars and three Thankful Bars, this bundle is designed to help you stay fuelled, hydrated and ready for every workout or busy day. Whether you're training, working or on the move, this bundle provides the essentials to support your active lifestyle. What's Included 1 x Chief Grass-Fed Whey Protein (Choose your flavour: Unflavoured, Creamy Vanilla or Dark Chocolate) 1 x Chief Creatine Focus+ 300g 1 x Chief Stainless Steel Water Bottle 3 x Chief Beef Protein Bars Cheezeburger Traditional Cayenne Chilli 3 x Thankful Bars Choc Berry Choc Lemon Coconut Choc Chia Why You'll Love This Bundle Premium Protein for Recovery & Daily Nutrition Chief Grass-Fed Whey Protein provides a high-quality source of protein to support muscle growth, repair and recovery as part of a balanced diet and active lifestyle. Choose from Unflavoured, Chocolate or Vanilla to suit your taste. Supports Performance & Focus Chief Creatine Focus+ helps support energy production, physical performance and mental focus, making it an ideal addition to your daily training and wellness routine. Stay Hydrated Throughout the Day The durable 800mL stainless steel water bottle makes it easy to keep water close at hand, whether you're at the gym, work, travelling or outdoors. Convenient Protein-Rich Snacks Enjoy a combination of savoury Chief Beef Protein Bars and delicious Thankful Bars for satisfying, protein-rich snacks between meals, after workouts or while on the go. Complete Active Lifestyle Bundle With protein, creatine, hydration and convenient snacks all in one bundle, you'll have everything you need to support your daily nutrition and performance goals. Perfect For: Gym-goers and fitness enthusiasts Active lifestyles Busy professionals Post-workout recovery Everyday hydration Travel, work and outdoor adventures Anyone looking for convenient, high-protein nutrition  

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High Absorption Heme Iron Supplement for Energy & Iron Support Contains 98% of the recommended daily intake for Iron Chief Iron + C is a clean, food-based iron supplement designed to support healthy iron levels, energy production, and reduce symptoms of low iron such as fatigue and brain fog. Formulated with highly bioavailable heme iron and Vitamin C from acerola cherry, it delivers iron in a form your body recognises and absorbs efficiently. Unlike conventional iron tablets that can cause digestive discomfort, Chief Iron + C is designed to be gentle on the stomach and non-constipating. Key Benefits: Supports healthy iron levels Helps reduce tiredness and fatigue Supports energy production and vitality Assists cognitive function and mental clarity May help with low ferritin levels Gentle and stomach-friendly iron support Highly bioavailable heme iron form Supports iron absorption with Vitamin C Ideal for: Individuals with low iron or low ferritin Women experiencing fatigue or heavy menstrual cycles People experiencing low energy or brain fog Active individuals needing energy support Those who cannot tolerate traditional iron tablets Anyone seeking a natural iron supplement alternative  

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Complete Real Food Nutrition On The Go When life gets busy, meals are often the first thing to slip. The Chief Meal Shake is designed to provide a convenient, nourishing meal solution when you don’t have time to prepare a full meal. More than just a protein shake, Chief Meal Shake is a complete meal replacement made with quality ingredients to help keep you full, fuelled and on track throughout the day. Each 840g pouch provides 14 meals, delivering a balanced combination of protein, fibre, healthy fats, vitamins and minerals in a quick and easy shake. Simply mix, shake and enjoy a satisfying meal wherever your day takes you. Why Choose Chief Meal Shake? A Complete Meal, Not Just a Protein Shake Unlike a standard protein powder, Chief Meal Shake is formulated as a convenient meal replacement option, providing 30g+ of protein per serve, dietary fibre and essential nutrients to help support daily nutrition when time is limited. Keeps You Full & Fuelled With protein, fibre and healthy fats, Chief Meal Shake helps promote satiety and provides sustained energy throughout the day, helping reduce the temptation for less nutritious snack choices when you're busy. Real Food Nutrition Without The Junk Chief Meal Shake is made with quality ingredients and designed without unnecessary fillers, artificial sweeteners or synthetic vitamins and minerals. It is also gluten free, making it a convenient option for those seeking a cleaner meal replacement solution. Fast, Convenient & Easy To Prepare Whether it’s breakfast before a busy day, lunch between meetings or a quick meal after training, Chief Meal Shake makes it easy to stay consistent with your nutrition routine. Delicious Dark Chocolate Flavour Enjoy a rich and satisfying chocolate flavour that makes maintaining your nutrition goals easier and more enjoyable.   Product Benefits 30g+ protein per serve to support daily protein intake 23 real food vitamins and minerals to help fill nutritional gaps High in fibre to support fullness and digestive health Contains healthy fats from Coconut MCT Powder Gluten free No sugar alcohols No seed oils No unnecessary fillers or junk ingredients 14 meals per 840g pouch Ideal For: Busy professionals needing a quick meal solution Breakfast replacement on busy mornings Post-workout nutrition Travel and commuting Active lifestyles Anyone wanting a convenient high-protein meal option Those looking to maintain a consistent nutrition routine  

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Complete Protein, Performance & Nutrition Pack Take your fitness and nutrition routine to the next level with the Chief Mega Fit Performance Bundle. Combining Chief Grass-Fed Whey Protein, Chief Creatine Focus+ 300g, a Chief Stainless Steel Shaker, three Chief Collagen Protein Bars, and three Thankful Bars, this bundle provides everything you need to support your daily protein intake, exercise performance and convenient nutrition on the go. Whether you're training at the gym, recovering after a workout, or simply looking for high-quality nutrition to fuel your day, this all-in-one bundle helps make staying consistent easier. What's Included: 1 x Chief Grass-Fed Whey Protein (Choose your flavour: Unflavoured, Chocolate or Vanilla) 1 x Chief Creatine Focus+ 300g 1 x Chief Stainless Steel Shaker 3 x Chief Collagen Protein Bars Salted Caramel Double Choc Choc Pistachio 3 x Thankful Bars Choc Berry Choc Lemon Coconut Choc Chia Why You'll Love This Bundle: Complete Protein Support Chief Grass-Fed Whey Protein provides a convenient source of high-quality protein to support muscle growth, repair and recovery as part of a balanced diet and active lifestyle. Choose from Unflavoured, Chocolate or Vanilla to suit your preference. Supports Strength, Energy & Performance Chief Creatine Focus+ is designed to support energy production, exercise performance and focus, making it a valuable addition to your daily fitness routine. Convenient Nutrition Anytime, Anywhere The included Chief Stainless Steel Shaker makes preparing your protein and creatine drinks quick and easy, whether you're at the gym, work or on the move. Protein-Packed Snacks On the Go Enjoy six delicious snack bars combining Chief Collagen Protein Bars and Thankful Bars to help keep you fuelled between meals, after workouts or whenever hunger strikes. Complete Fitness Fuel Solution From protein shakes to performance support and nutritious snacks, this bundle brings together essential products to help you stay consistent with your health and fitness goals. Perfect For: Gym-goers and fitness enthusiasts Strength training and active lifestyles Individuals looking to increase daily protein intake Busy professionals needing convenient nutrition Pre- and post-workout nutrition Anyone wanting a complete wellness and performance bundle

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Complete Performance & Nutrition Pack Elevate your daily wellness routine with the Chief Mega Mix & Froth Bundle. Featuring Chief Grass-Fed Whey Protein, Chief Creatine Focus+ 300g, a Chief Rechargeable Frother, three Chief Collagen Protein Bars, and three Thankful Bars, this bundle combines premium nutrition with effortless drink preparation and convenient, protein-rich snacks. Whether you're starting your morning, recovering after a workout, or looking for nutritious snacks throughout the day, this bundle has everything you need to stay fuelled and energised. What's Included: 1 x Chief Grass-Fed Whey Protein  (Choose your flavour: Unflavoured, Creamy Vanilla or Dark Chocolate) 1 x Chief Creatine Focus+ 300g 1 x Chief Rechargeable Frother 3 x Chief Collagen Protein Bars Choc Pistachio Choc Peanut Butter Hazelnut Brownie 3 x Thankful Bars Choc Berry Choc Lemon Coconut Choc Chia Why You'll Love This Bundle: High-Quality Protein for Recovery & Daily Nutrition Chief Grass-Fed Whey Protein delivers high-quality protein to support muscle growth, repair and recovery as part of a balanced diet and active lifestyle. Choose from Unflavoured, Chocolate or Vanilla to suit your taste. Supports Performance & Focus Chief Creatine Focus+ is formulated to support energy production, physical performance and mental focus, helping you perform at your best whether you're training or tackling a busy day. Perfectly Mixed Drinks Every Time The Chief Rechargeable Frother quickly blends whey protein, creatine and other powdered drinks into a smooth, creamy consistency—ideal for shakes, coffee and other beverages. Convenient Protein-Rich Snacks Enjoy six individually wrapped snacks, including Chief Collagen Protein Bars and Thankful Bars, to help keep you satisfied and fuelled between meals or after exercise. Complete Wellness Solution From smooth protein shakes and performance support to delicious snacks, this bundle provides everything you need to support an active, balanced lifestyle. Perfect For: Gym-goers and active lifestyles Busy professionals Pre- and post-workout nutrition Home, office or travel Anyone looking to increase their daily protein intake Convenient, protein-rich snacking throughout the day

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Supports deep, quality sleep and relaxation Chief Natural Sleep Supplement is a thoughtfully formulated evening drink designed to support deep, quality sleep, relaxation and healthy sleeping patterns. This convenient 200g powder combines seven active ingredients, including magnesium glycinate, glycine, L-theanine, tart cherry fruit extract, reishi mushroom, passionflower and zinc. The formula is designed to help reduce the time it takes to fall asleep, support normal nervous system function and relieve symptoms of stress and mild anxiety. With a delicious blueberry and vanilla flavour, Chief Sleep is easy to incorporate into your nightly routine. Simply mix one level scoop with hot or cold water approximately 30 minutes before bed. Each 200g tub provides approximately 30 serves, making it a convenient addition to your evening wind-down routine. Key Features: Supports deep, quality sleep Helps reduce the time it takes to fall asleep Supports healthy sleeping patterns Supports relaxation and normal nervous system function Helps relieve symptoms of stress and mild anxiety Blueberry and vanilla flavour Convenient powder format Mix with hot or cold water For adults only ARTG listed 528590 

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Your daily powerhouse supplement for a natural and sustained energy boost Chief Organic Beef Liver Energy Boost is a delightful solution to bridge the nutrient gap that many contemporary diets tend to overlook. While plant-based options offer their own benefits, they simply don't match the extraordinary vitamin and mineral richness found in organ meats (unless of course, you follow an exceptionally strict vegan or vegetarian regimen).  Designed for those seeking an energy boost and overall well-being, this grass-fed beef liver supplement is packed with essential nutrients like: Iron Copper Vitamin A (Retinol) Vitamin B3 (Niacin) Vitamin B5 (Pantothenic Acid) Vitamin B6 (Pyridoxine) Vitamin B7 (Biotin) Vitamin B9 (Folate) Vitamin B12 These beef liver supplements come in a convenient capsule form for an effective way to harness the benefits of beef liver without the distinctive taste! Fuel your vitality with Chief Organic Beef Liver Energy Boost Uses organic grass-fed and grass finished Aussie beef Suitable for Keto and Paleo diets Nut and soy-free Gluten and dairy-free No added sugar and preservatives No added hormones, antibiotic and GMO free Certified humane, high animal welfare

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